Italian luxury brand FENDI has launched the special website baguette.fendi.com in order to celebrate the 15th anniversary of its iconic bag line BAGUETTE. This line was born out of Silvia Fendi’s design in 1997 and it has been popular worldwide, perceived as artistic bags.
The new website consists of four sections: BOOK, CATALOGUE, BAGUETTEMANIA and MYBAGUETTE. It also features BAGUETTE’s archive collection as well as its latest autumn / winter 2012-13 collection. The user can register BAGUETTE bags and share them via Twitter, tumblr, Pinterest and e-mail.
To celebrate BAGUETTE’s 15th anniversary, FENDI will also release the special book “FENDI BAGUETTE”. This publication covers the line’s archive collections