After renewing its e-commerce site in the German market, MUJI is currently holding the online trade fair “MUJI MESSE” from June 3 to June 30. This fair aims to globally promote the brand and to present a careful selection of 100 MUJI products out of over 7,000 possibilities.
This project lets the audience learn about MUJI’s unique items and to vote for their favorite products with comments. They will then be able to participate in a lottery with a chance of winning the products they have voted for. Those products will be presented on users’ Facebook and Twitter accounts.
After Germany, MUJI MUSEE will take place in other parts of the world including China.
MUJI has been working on the establishment of systems such as MUJI LIFE in order to promote the brand through social media and to create enthusiastic MUJI fans.
<An outline of MUJI MESSE>
Period: June 3 – June 30, 2012
Utilized Media: PC / Smartphone / Tablet-type device
Entry qualifications: you need to access the website through your Facebook or Twitter account.
Number of prize winners: 100 people (they will be determined by lottery , and the prizes will only be delivered within Germany)