United Arrows LTD. has announced to launch a new project ‘ASTRAET’ for both men and women, which they plan to install by March 2014.
‘ASTRAET’ comes from the word ‘street’ in old English. ‘Street’ is reminiscent of the mode and novelty seen through fashion, and United Arrows LTD. implies their wish for the general to face fashion through the influence of their very own experiences.
Putting up ‘Modernize’ a their theme in store directing, they classify their standard items and styles into 3 categories; ‘New Basic’, ‘Heritage Classic’, and ‘Street Mix’. The store offers the ‘modernized’ high-quality original products along with some purchased merchandise.
They have appointed Futoshi Toya (OFFICE TOYA CEO) as their creative director, and Tamotsu Yagi (Tamotsu Yagi Design CEO) as their art director. The company aims for a next-generation specialty store, which possesses a brand business with the ability to compete in the global market.