It’s time to seriously consider how to communicate within the Japanese fashion industry: part 1

Text: Mitsuru Iiyama  Translation: Amber Kuramasu

It’s time to seriously consider how to communicate within the Japanese fashion industry: part 2
It’s time to seriously consider how to communicate within the Japanese fashion industry: part 3
It’s time to seriously consider how to communicate within the Japanese fashion industry: part 4

Photography: Nils Geylen via flickr

Presumably, most of our readers work in a field relating to fashion or in some form relate to the industry. Furthermore, the authors and contributors come from fashion industry backgrounds.

People often tell me that “the fashion industry is especially cliquish”. Although regardless of industry, the so-called “professionals” might half-masochistically describe their industries as being “especially cliquish”, it goes without saying that there is plenty of truth behind this observation when it comes to fashion.

However, a wave of changes has begun to transform this traditionally exclusive world. Without a doubt, everyone has recognized the impact that IT innovations continue to have on the industry. From production to logistics and sales to communication, technological innovations are revamping every element. Particularly in regards to communication, social media alone has pushed the industry to the brink of a complete overhaul.

In fact, it has already morphed on the outside, at the very least. While we were busy doing business within our exclusive circle, the outside world was alertly responding to the wave of changes. Unfortunately, not all of the fashion industry noticed. We must first look this reality straight in the eyes.

2/2 page: “It might require clarification that PR in the fashion industry is not really PR. “