フェラガモがビーチを彩る2024年プレフォールコレクションの広告キャンペーンを公開
Campaign concept and creative direction: Ferdinando Verderi
Photographer (main images) and video direction: Harley Weir
Photographer (collateral images): Luna Conte
Styling: Lotta Volkova
Cast: Aymeline Valade, Awar Odhiang, Luca Lemaire
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フェラガモがビーチを彩る2024年プレフォールコレクションの広告キャンペーンを公開
FERRAGAMO
unveils campaign visuals for 2024 pre-fall collection
FERRAGAMO (フェラガモ) からイギリス人フォトグラファー Harley Weir (ハーレー・ウィアー) が手がけた2024年プレフォールコレクションのキャンペーンビジュアルが到着。背景にはイタリアの彫刻にインスパイアされた砂像が配置され、ファンタジーとリアリティーが混ざり合ったような世界観が表現された。
「心地よさとエネルギーをどちらも持ったコレクションにしたいと思った」とクリエイティブディレクター Maximilian Davis (マクシミリアン・デイヴィス) が語るとおり、海辺で過ごす長い一日に寄り添ってくれる FERRAGAMO の2024年プレフォールコレクション。モダンな視点の中にもブランドの歴史が反映されており、これまで FERRAGAMO が歩んできた道に対する敬意を感じることができる。
今回のコレクションでは創業者 Salvatore (サルヴァトーレ) の時代に取り入れたラフィア素材が再び登場。1920年代後半に未来派の画家 Lucio Venna (ルチオ・ヴェンナ) が FERRAGAMO のために製作したアートワークとともに、トートバッグやミュールに採用した。
Campaign concept and creative direction: Ferdinando Verderi
Photographer (main images) and video direction: Harley Weir
Photographer (collateral images): Luna Conte
Styling: Lotta Volkova
Cast: Aymeline Valade, Awar Odhiang, Luca Lemaire
Campaign concept and creative direction: Ferdinando Verderi Photographer (main images) and video direction: Harley Weir Photographer (collateral images): Luna Conte Styling: Lotta Volkova Cast: Aymeline Valade, Awar Odhiang, Luca Lemaire
Campaign concept and creative direction: Ferdinando Verderi
Photographer (main images) and video direction: Harley Weir
Photographer (collateral images): Luna Conte
Styling: Lotta Volkova
Cast: Aymeline Valade, Awar Odhiang, Luca Lemaire
Campaign concept and creative direction: Ferdinando Verderi Photographer (main images) and video direction: Harley Weir Photographer (collateral images): Luna Conte Styling: Lotta Volkova Cast: Aymeline Valade, Awar Odhiang, Luca Lemaire
Campaign concept and creative direction: Ferdinando Verderi Photographer (main images) and video direction: Harley Weir Photographer (collateral images): Luna Conte Styling: Lotta Volkova Cast: Aymeline Valade, Awar Odhiang, Luca Lemaire
アイコニックなバレリーナシューズも新しいプロポーションでお目見えした。細長いラストとトウがさらなるエレガンスを表現し、大きなオーナメントはミニマルながらも遊び心あるタッチを添える。さらに職人技とクリエイティビティの融合である「Hug (ハグ)」バッグには、アーティスティックな編み込みレザーのハンドルを備えたモデルなどが加わった。
Campaign concept and creative direction: Ferdinando Verderi Photographer (main images) and video direction: Harley Weir Photographer (collateral images): Luna Conte Styling: Lotta Volkova Cast: Aymeline Valade, Awar Odhiang, Luca Lemaire
Campaign concept and creative direction: Ferdinando Verderi Photographer (main images) and video direction: Harley Weir Photographer (collateral images): Luna Conte Styling: Lotta Volkova Cast: Aymeline Valade, Awar Odhiang, Luca Lemaire
Campaign concept and creative direction: Ferdinando Verderi Photographer (main images) and video direction: Harley Weir Photographer (collateral images): Luna Conte Styling: Lotta Volkova Cast: Aymeline Valade, Awar Odhiang, Luca Lemaire
Campaign concept and creative direction: Ferdinando Verderi Photographer (main images) and video direction: Harley Weir Photographer (collateral images): Luna Conte Styling: Lotta Volkova Cast: Aymeline Valade, Awar Odhiang, Luca Lemaire
Campaign concept and creative direction: Ferdinando Verderi Photographer (main images) and video direction: Harley Weir Photographer (collateral images): Luna Conte Styling: Lotta Volkova Cast: Aymeline Valade, Awar Odhiang, Luca Lemaire
Campaign concept and creative direction: Ferdinando Verderi Photographer (main images) and video direction: Harley Weir Photographer (collateral images): Luna Conte Styling: Lotta Volkova Cast: Aymeline Valade, Awar Odhiang, Luca Lemaire
Campaign concept and creative direction: Ferdinando Verderi Photographer (main images) and video direction: Harley Weir Photographer (collateral images): Luna Conte Styling: Lotta Volkova Cast: Aymeline Valade, Awar Odhiang, Luca Lemaire
エフォートレスなパジャマルックやカフタンドレスもラインナップ。飾らない雰囲気のなかに、FERRAGAMO らしい確かな仕立てが輝きを放つ。
Campaign concept and creative direction: Ferdinando Verderi Photographer (main images) and video direction: Harley Weir Photographer (collateral images): Luna Conte Styling: Lotta Volkova Cast: Aymeline Valade, Awar Odhiang, Luca Lemaire
Campaign concept and creative direction: Ferdinando Verderi Photographer (main images) and video direction: Harley Weir Photographer (collateral images): Luna Conte Styling: Lotta Volkova Cast: Aymeline Valade, Awar Odhiang, Luca Lemaire
Campaign concept and creative direction: Ferdinando Verderi Photographer (main images) and video direction: Harley Weir Photographer (collateral images): Luna Conte Styling: Lotta Volkova Cast: Aymeline Valade, Awar Odhiang, Luca Lemaire
Campaign concept and creative direction: Ferdinando Verderi Photographer (main images) and video direction: Harley Weir Photographer (collateral images): Luna Conte Styling: Lotta Volkova Cast: Aymeline Valade, Awar Odhiang, Luca Lemaire