MIU MIU

The brand was founded in 1993 by Miuccia Prada, grand daughter of Mario Prada (founder of Prada) as a separate line of Prada. The brand is popular for its strong individuality, unique use of contrast and an avant-garde style. Miuccia was born in 1949, and studied politics at University of Milan, graduating with a doctorate. The name MIU MIU comes from Miuccia’s nickname as a child. Originally the brand showed their collection in Milan, but in 2004 they began showing in Paris. Currently they produce a wide range of items from womenswear, bags, leather goods, shoes, jewellery, eyewear and perfume. MIU MIU Aoyama store, which had moved and renewed in 2015, was also designed by Herzog & de Meuron, who also designed Prada Aoyama store that is located across from each other.