FENDI

Fendi was launched in 1925 by Adele and Edoardo Fendi as a fur and leather shop in Rome, Italy. The pair gained their reputation by introducing fur coats inspired by fur collars that were popular in Hollywood at the time. In the 40s, their five daughters Paola, Anna, Franca, Carla and Alda joined the company and the brand quickly developed. In 1965, Karl Lagerfeld, only 27 at the time, was assigned the brand’s chielf designer until his death in 2019; many iconic items were produced, and the brand had acquired a place amongst other top luxury brands representing Italy. After Lagerfeld’s death, the third generation of the Fendi family, Silvia Fendi unified and directs all of the brand’s designs. Silvia has worked with Lagerfeld since 1992, known for it-bags such as the Baguette and Peekaboo.