LOEWE

The brand was founded in 1846 by Enrique Loewe Roessberg, a German leather craftsman, in Madrid, Spain, as a leather workshop. In 1905 the brand became a Royal Warrant of the Spanish royal family. In 1970 their anagram, a combination of four alphabet “L” was designed by Spanish artist Vicente Vela. In 1985 they made partnership with Louis Vuitton, and in 1996 joined the LVMH group. British designer Jonathan Anderson was assigned creative director in 2013, starting their mens line. He recreated the famous “Anagram” with the direction of M/M (Paris). In 2016, it was Jonathan’s suggestion to introduce “Loewe Foundation Craft Prize”, in order to support and give recognition to a skilful craftsman. With Jonathan always paying respect to craftsmanship, he keeps to elevate the brand’s reputation by adopting artistry within his designs.