LOUIS VUITTON

The Louis Vuitton label was founded by Vuitton in 1854. Before the introduction of Vuitton’s trunks, rounded-top trunks were used and thus could not be stacked. Vuitton introduced his flat-topped trunks that could be stacked more easily, with a specialized canvas material, making them lightweight and airtight compared to regular leather. The trunks became a hit seller and the brand developed rapidly. The brand’s iconic monogram, which is a combination of alphabet “L” and “V” with a flower and a moon, was designed by George Vuitton in 1896. In 1987 the brand merged with Moët Hennessy and became LVMH group. In 1998 the brand introduced the company’s first prêt-à-porter line of clothing as well as travel luggages, bags and accessories. Since 2013 Nicolas Ghesquière is the artistic director of the women’s line, and from 2018 Virgil Abloh designs for the men’s line.